内容简介

本书针对国际商务活动的各个侧面，提供了充分的素材，以使学生掌握真实的、准确的商务知识，并根据口语教学的特点，设置了不同类型的教学形式如热身训练、个人训练、双人训练、小组训练、班级训练等，通过语音练习、实践对话、话题讨论等活动，让学生切实学会在国际商务活动中用英语表达自己，与人交流，以提高口语表达能力。本书可作为普通高等院校国际商贸专业本科学生的教科书，同时对从事国际商贸工作的从业人员也有很强的实用参考价值。

目录

Chapter One International Business
Section 1 Warm-up--Phonetics:Syllable
Section 2 Individual Work--Phrases & Expressions
Section 3 Pair Work--Sentences Practicing
Section 4 Role Play--Dialogue Practicing
Section 5 Class Work--Question Answering
Section 6 Group Work--Story Retelling
Section 7 Speech Work--Topic Discussing
Section 8 Individual Work--Natural Spectacle of China
Assignments
Chapter Two World Trade Organization
Section 1 Warm-up--Phonetics: Open & Closed Syllables
Section 2 Individual Work--Phrases & Expressions
Section 3 Pair Work-- Sentences Practicing
Section 4 Role Play--Dialogue Practicing
Section 5 Class Work--Question Answering
Section 6 Group Work--Story Retelling
Section 7 Speech Work--Topic Discussing
Section 8 Individual Work--Natural Spectacle of China
Assignments
Chapter Three Forms of Business Orgnization
Section 1 Warm-up--Phonetics:Stressed and Unstressed Syllables
Section 2 Individual Work--Phrases & Expressions
Section 3 Pair Work--Sentences Practicing
Section 4 Role Play--Dialogue Practicing
Section 5 Class Work--Question Answering
Section 6 Group Work--Story retelling
Section 7 Speech Work--Topic Discussing
Section 8 Individual Work--Natural Spectacle of China
Assignments
Chapter Four Ways of International Business
Section 1 Warm-up--Phonetics :Stressed & Unstressed Words
Section 2 Individual Work--Phrases & Expressions
Section 3 Useful Sentences Practicing
Section 4 Role Play--Dialogue Practicing
Section 5 Class Work--Question Answering
Section 6 Group Work--Story Retelling
Section 7 Speech Work--Topic Discussing
Section 8 Individual Work--Natural Spectacle of China
Assignments
Chapter Five Promotion of Products
Section 1 Warm-up--Phonetics:Strong Forms & Weak Forms
Section 2 Individual Work--Phrases & Expressions
Section 3 Pair Work--Sentence Practicing
Section 4 Role Play--Dialogue Practicing
Section 5 Class Work--Question Answering
Section 6 Group Work--Story Retelling
Section 7 Speech Work--Topic Discussing
Section 8 Individual Work--Natural Spectacle of China
Assignments
Chapter Six International Business Contract
Section 1 Warm-up--Phonetics :Linking
Section 2 Individual Work--Phrases & Expressions
Section 3 Pair Work--Sentences Practicing
Section 4 Role Play--Dialogue Practicing
Section 5 Class Work--Question Answering
Section 6 Group Work--Story Retelling
Section 7 Speech Work--Topic Discussing
Section 8 Individual Work--Natural Spectacle of China
Assignments
Chapter Seven International Commodity Inspection
Section 1 Warm-up--Phonetics:Rhythm of English Speech
Section 2 Individual Work--Phrases & Expressions
Section 3 Pair Work--Sentences Practicing
Section 4 Role Play--Dialogue Practicing
Section 5 Class Work--Question Answering
Section 6 Group Work--Story Retelling
Section 7 Speech Work--Topic Discussing
Section 8 Individual Work--Natural Spectacle of China
Assignments
Chapter Eight International Arbitration
Section 1 Warm-up--Phonetics: Intonation
Section 2 Individual Work--Phrases & Expressions
Section 3 Pair Work--Sentences Practicing
Section 4 Role Play--Dialogue Practicing
Section 5 Class Work--Question Answering
Section 6 Group Work--Story Retelling
Section 7 Speech Work--Topic Discussing
Section 8 Individual Work--Natural Spectacle of China
Assignments
参考译文
第一章 国际商务
第二章 世界贸易组织
第三章 商业企业的组织形式
第四章 国际经商方式
第五章 产品促销
第六章 国际商务合同
第七章 国际商品检验
第八章 国际仲裁
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